A minute of video is worth 1.8 million words. you might have seen or heard about this before, and it sounds pretty amazing. Of all the video marketing statistics I’ve come across, this is the one that really has stuck in my head.
It comes from Dr James McQuivey, of Forrester Research, in his study ‘How Video Will Take Over the World’. I thought about using this statistic in a motion infographic I’ve been working on, but I just had this nagging feeling it wasn’t quite right. We had a bit of a think in the office and we worked it out.
It originates from the old adage ‘a picture is worth a thousand words.’ Videos are sped up pictures. Typically 30 frames per second. Most web videos are a minute long. So based on the old saying, one second of video is worth 30,000 words. 30,000 words a second x 60 seconds = 1.8 million. Not the most accurate statistic out there.
After that we pretty much abandoned our planned motion infographic, just because we weren’t 100% sure where the numbers were coming from, how accurate the sources were, how they were even measured in the first place and I’m sure all these studies were done in the US. Just culture wise, businesses and consumers in the UK are different to the States.
There were some great numbers and statistics though!
- Video converts better than any other medium.
- 59% of senior executives prefer to watch video, instead of reading text, if both are available on the same page.
- Using video on your landing page can increase conversion by 80%.
- 64% of consumers are more likely to buy a product after watching a video about it.
All what we go on now, is experience. We don’t want to ‘sell’ anybody, based on great sounding soundbites and stats. Everyone’s needs are different, some would benefit from a video more than others. And we’ll tell you that. It’s just how we are. We love working with smaller, independent businesses and we know your advertising and marketing budgets are limited. We’ve advised before “maybe a video at this stage isn’t for you.” But luckily for everyone involved, most of the time, it’s more like “Oh my God what you do is amazing. You absolutely need to have a video to promote this.”
If you are a small business owner, and maybe have been thinking recently about having a video, please get in touch 01223 656354 or email firstname.lastname@example.org. Get us excited and tell us what amazing thing it is that you do, and in return, let us show you what we can do for you.